Ashau: Creating new brand identity for pure mountain glacial water from Caucasus
Posted: December 20th, 2008 | Filed under: Advertising, Brand Identity, Print Design | Tags: Consumer Goods (FMCG), Food & Drink, Trade & Distribution | No Comments »
Eurasia: Creating new сorporate identity and exhibition design for auto accumulators market leader in Russia
Posted: August 15th, 2008 | Filed under: Brand Architecture, Corporate Identity, Event Marketing, Logo Design | Tags: Industry & Manufacturing, Trade & Distribution | No Comments »
Bilet-on-line: Creation new brand identity for the russian web-portal for air and train tickets
Posted: August 8th, 2008 | Filed under: Brand Identity, Logo Design, Print Design, Rebranding | Tags: Customer Services, Media & Entertainment, Trade & Distribution | No Comments »
Biosphere Corporation: Rebranding of one of the biggest FMCG-manufacturing company in Ukraine
Posted: June 1st, 2008 | Filed under: Corporate Identity, Logo Design, Rebranding | Tags: Holding & Corporation, Industry & Manufacturing, Trade & Distribution | No Comments »
Optimum Communications: Creation a dynamic and agressive identity for russian telecommunications company
Posted: February 9th, 2008 | Filed under: Advertising, Brand Identity, Corporate Identity, Logo Design, Print Design, Rebranding | Tags: Telecommunications & Hi-Tech, Trade & Distribution | No Comments »
In 2003, ArtGraphics.ru created the logo and the corporate identity for the company “Optimal Communications”. Five years later the company had grown considerably and the industry exhibitions required a new effective communication strategy and expansion of the corporate identity. For the CSTB exhibition held in February 2008, ArtGraphics.ru created a new creative concept based on the corporate image character, a cute little dog, which communicates with the target audience of local and regional telecommunication providers. Read the rest of this entry »
Akku-Vertrieb: Creating new logo, corporate identity and exhibition posters for largest russian distributor of industrial accumulators
Posted: September 28th, 2007 | Filed under: Corporate Identity, Logo Design, Print Design | Tags: Industry & Manufacturing, Trade & Distribution | No Comments »
Akku-Vertrieb is the Russian authorized distributor of Exide Technologies – the world’s leading manufacturer of industrial accumulators. ArtGraphics.ru designed a new logo, a corporate identity and a series of posters for this company. A straight line as a symbol of direct current and a promise of failure-free operation is represented in the mark using different line thicknesses and colour hues which symbolize different industries.
The mark represents a letter “A” formed by a plus and a minus sign – the unofficial symbols of the accumulators. The unique typeface solution has roundedged letter shapes repeated in the mark, which suggests the company’s flexibility and its state-ofthe-art nature. The exhibition posters of Akku-Vertrieb feature clean lines, colours and shapes. They look peaceful, self-confident and professional, and inspire trust and respect for the company and its products.
Ofis+: logo design and advertising campaign for furniture retail chain in Tumen (Russia, Siberia)
Posted: August 20th, 2007 | Filed under: Advertising, Logo Design | Tags: Customer Services, Industry & Manufacturing, Retail, Trade & Distribution | No Comments »
The furniture factory “Zarechie” (Tyumen) manufactures and sells furniture for living rooms, bedrooms, children’s rooms, and halls, as well as walk-in closets and office furniture.
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Energy Link Holding: Creation a new logo for international oil and gas trader
Posted: December 18th, 2005 | Filed under: Logo Design | Tags: Energy & Oil & Gas, Holding & Corporation, Trade & Distribution | No Comments »
Sherburg: new brand and identity for trading company in oldest russian wool manufacturing
Posted: April 20th, 2005 | Filed under: Corporate Identity, Logo Design, Naming | Tags: Trade & Distribution | No Comments »
Bi-Bi (beep-beep): Creation a new emotional brand for russian car parts and accessories chain
Posted: March 10th, 2005 | Filed under: Brand Identity, Logo Design, Naming, Rebranding | Tags: Retail, Trade & Distribution | No Comments »
The car accessories shop “Auto 49” opened in 1990 in the outskirts of Moscow and by the year 2005 it had became a nation-wide network consisting of 40+ retail outlets, and had ambitious plans for expansion. The old name did not evoke any emotional affection for the brand, did not match the high standards of the company, and was shamelessly copied by competitors. The retail chain “Auto 49” was associated with spare parts for cars made in Russia but the company now wished to include spare parts for inexpensive foreign models in its product offering. The experts of ArtGraphics.ru created a succinct, concise, emotional and legally protected name “Bee-Bee” (a Russian imitative word with the same meaning as car horn “beep-beep”) associated with the subject of cars. The trademark is stylized in the form of a license plate, while its colour scheme ensures succession in respect to the previous brand. The transition to the new brand was performed gradually, beginning with newly opened shops in the regions.
