Ashau: Creating new brand identity for pure mountain glacial water from Caucasus
Posted: December 20th, 2008 | Filed under: Advertising, Brand Identity, Print Design | Tags: Consumer Goods (FMCG), Food & Drink, Trade & Distribution | No Comments »
Ryberg: New russian brand for frozen fish products in middle segment
Posted: November 25th, 2008 | Filed under: Brand Identity, Logo Design, Naming, Packaging Design | Tags: Consumer Goods (FMCG), Food & Drink | No Comments »
Cambraia | New brand identity for coffee from the brazilian farm with 150 years history
Posted: February 7th, 2008 | Filed under: Brand Identity, Logo Design, Packaging Design | Tags: Consumer Goods (FMCG), Food & Drink | No Comments »
Unimilk: Rebranding the largest dairy company in Russia
Posted: April 20th, 2007 | Filed under: Corporate Identity, Logo Design, Rebranding | Tags: Consumer Goods (FMCG), Food & Drink, Industry & Manufacturing | No Comments »
Nastya | New trademark and packaging design for low cost mayonnaise
Posted: August 3rd, 2006 | Filed under: Brand Architecture, Logo Design, Packaging Design, Rebranding | Tags: Consumer Goods (FMCG), Food & Drink | No Comments »
Agood, high-grade mayonnaise is thick. In order to communicate the properties of the brand and the product the logo of the trademark is shown in relief, and each letter in the name is drawn by hand. The red trademark serves to catch the eye and the calligraphic heart-shaped stroke makes the trademark even more attractive to women.
In order to ensure contrast the trademark is written on a beige-yellow background with abstract designs reminiscent of thick mayonnaise. The background is separated from the taste text area by an elegant ribbon. The studio photography, appetizing mini still-life paintings created by a food stylist for each type of packaging, and the colour coding allowed the creation of an individual brand image and help the buyer to select the taste depending on his or her requirements. The new design of the trademark and the packaging were positively accepted by dealers and buyers.
Aqua Vision | New identity for Europe’s largest juice and beverage producing plant
Posted: January 10th, 2005 | Filed under: Corporate Identity, Logo Design, Print Design | Tags: Consumer Goods (FMCG), Food & Drink, Industry & Manufacturing | No Comments »
In 2004, Aqua Vision decided to build Europe’s largest juice and beverage producing plant in the Istra district of the Moscow region. Aqua Vision’s corporate identity was expected to correctly represent the company to different audiences (officials, news media, business partners and the staff) and assist in obtaining the permit for land allocation and construction of the plant. Read the rest of this entry »
Picanta: Excellent brand name for mayonnaise, sauce and the ketchup, become by the name of the company for which it has made the big profit
Posted: June 28th, 2001 | Filed under: Naming | Tags: Consumer Goods (FMCG), Food & Drink | No Comments »
