Ashau: Creating new brand identity for pure mountain glacial water from Caucasus
Posted: December 20th, 2008 | Filed under: Advertising, Brand Identity, Print Design | Tags: Consumer Goods (FMCG), Food & Drink, Trade & Distribution | No Comments »
Ryberg: New russian brand for frozen fish products in middle segment
Posted: November 25th, 2008 | Filed under: Brand Identity, Logo Design, Naming, Packaging Design | Tags: Consumer Goods (FMCG), Food & Drink | No Comments »
Cambraia | New brand identity for coffee from the brazilian farm with 150 years history
Posted: February 7th, 2008 | Filed under: Brand Identity, Logo Design, Packaging Design | Tags: Consumer Goods (FMCG), Food & Drink | No Comments »
Aqua Maris | Creation brand identity for bestseller of pharmaceutical company Jadran
Posted: July 1st, 2007 | Filed under: Brand Identity, Event Marketing, Print Design | Tags: Consumer Goods (FMCG), Healthcare & Pharmaceutical | No Comments »
Aqua Maris is a nasal spray made with water from the Adriatic Sea, the cleanest sea in the world. Jadran was the first company to offer such a product in the Russian market, but then several larger competitors became aware of the profitability of this product and responded with similar offers. Jadran began losing its market share. Read the rest of this entry »
Unimilk: Rebranding the largest dairy company in Russia
Posted: April 20th, 2007 | Filed under: Corporate Identity, Logo Design, Rebranding | Tags: Consumer Goods (FMCG), Food & Drink, Industry & Manufacturing | No Comments »
Nastya | New trademark and packaging design for low cost mayonnaise
Posted: August 3rd, 2006 | Filed under: Brand Architecture, Logo Design, Packaging Design, Rebranding | Tags: Consumer Goods (FMCG), Food & Drink | No Comments »
Agood, high-grade mayonnaise is thick. In order to communicate the properties of the brand and the product the logo of the trademark is shown in relief, and each letter in the name is drawn by hand. The red trademark serves to catch the eye and the calligraphic heart-shaped stroke makes the trademark even more attractive to women.
In order to ensure contrast the trademark is written on a beige-yellow background with abstract designs reminiscent of thick mayonnaise. The background is separated from the taste text area by an elegant ribbon. The studio photography, appetizing mini still-life paintings created by a food stylist for each type of packaging, and the colour coding allowed the creation of an individual brand image and help the buyer to select the taste depending on his or her requirements. The new design of the trademark and the packaging were positively accepted by dealers and buyers.
Mir Pozdravleniy (The World of Greetings): New logo design and corporate identity for one of the top-5 russian greetings card company
Posted: May 5th, 2005 | Filed under: Corporate Identity, Logo Design, Rebranding | Tags: Consumer Goods (FMCG), Industry & Manufacturing | No Comments »
Runbook: Creating a new brand for notebook
Posted: April 30th, 2005 | Filed under: Logo Design, Naming | Tags: Consumer Goods (FMCG), Telecommunications & Hi-Tech | No Comments »
The company Team Computers has been operating in the Russian IT market since 1992. It manufactures computers, servers, workstations and notebooks under its own trademark – Team. In 2005, the company decided to sell the notebooks under a new trademark. The name had to be associated with reliability, respectability, seriousness, trustworthiness, mobility, and novelty.
Furthermore, the trademark design had to match the traditions of the industry. This was all achieved using a unique, specially created typeface without any additional graphic elements. The trademark Runbook created by ArtGraphics.ru communicates the promise of mobility and fast operation – features that consumers value above all in portable computers. The name sounds good, it is associated with the product category, it is stylish and it meets all the other requirements for a trade name.
Aqua Vision | New identity for Europe’s largest juice and beverage producing plant
Posted: January 10th, 2005 | Filed under: Corporate Identity, Logo Design, Print Design | Tags: Consumer Goods (FMCG), Food & Drink, Industry & Manufacturing | No Comments »
In 2004, Aqua Vision decided to build Europe’s largest juice and beverage producing plant in the Istra district of the Moscow region. Aqua Vision’s corporate identity was expected to correctly represent the company to different audiences (officials, news media, business partners and the staff) and assist in obtaining the permit for land allocation and construction of the plant. Read the rest of this entry »
Picanta: Excellent brand name for mayonnaise, sauce and the ketchup, become by the name of the company for which it has made the big profit
Posted: June 28th, 2001 | Filed under: Naming | Tags: Consumer Goods (FMCG), Food & Drink | No Comments »
