Runbook: Creating a new brand for notebook

Year: 2005 | Services: Logo Design, Naming | Industry: Consumer Goods (FMCG), Telecommunications & Hi-Tech | No Comments »

The company Team Computers has been operating in the Russian IT market since 1992. It manufactures computers, servers, workstations and notebooks under its own trademark – Team. In 2005, the company decided to sell the notebooks under a new trademark. The name had to be associated with reliability, respectability, seriousness, trustworthiness, mobility, and novelty.

Furthermore, the trademark design had to match the traditions of the industry. This was all achieved using a unique, specially created typeface without any additional graphic elements. The trademark Runbook created by ArtGraphics.ru communicates the promise of mobility and fast operation – features that consumers value above all in portable computers. The name sounds good, it is associated with the product category, it is stylish and it meets all the other requirements for a trade name.