Ofis+: logo design and advertising campaign for furniture retail chain in Tumen (Russia, Siberia)

Year: 2007 | Services: Advertising, Logo Design | Industry: Customer Services, Industry & Manufacturing, Retail, Trade & Distribution | No Comments »

The furniture factory “Zarechie” (Tyumen) manufactures and sells furniture for living rooms, bedrooms, children’s rooms, and halls, as well as walk-in closets and office furniture.

In order to assist in selling office furniture, in 2007 the factory created a new brand called OFIS+ (Office Plus) and asked ArtGraphics.ru to develop its visual identity. Taking into account the requirement to address different target audiences, the broad range of products, and the necessity to ensure the synergy of the communications, ArtGraphics.ru created an expandable modular stylistic solution. The logo consists of five squares and can be transformed into eye-catching advertisement images – a greater than sign, career ladder etc. This enables the messages to be fine-tuned for the target audiences, allows the presentation of the furniture collections to be varied, and effectively integrates the style into promotional campaigns.