Nex3 | Development of a new regional brand for telecommunication services using WiMax technology

Year: 2007 | Services: Brand Identity, Logo Design | Industry: Customer Services, Telecommunications & Hi-Tech | No Comments »

The New Telecommunications company is one of the oldest telecom operators in Russia, offering services based on WiMax technology. In 2007, ArtGraphics.ru created the brand name Nex3, which communicates the innovative nature of the services and the convergence of three kinds of data traffic: television, telephony and the Internet.

The name contains a number which is a readable part of the word: “Nexthree”. This word is very mobile, stylish and legally flawless. It successfully attracts its target audience – progressive young men who keep abreast of new technologies. The Nex3 corporate identity, built on agile and variable graphics, facilitates desirable positioning of the brand.