Instalsite | Rebranding of big russian telecommunications company

Year: 2005 | Services: Corporate Identity, Logo Design, Rebranding | Industry: Industry & Manufacturing, Telecommunications & Hi-Tech | No Comments »

The largest telecom operators entrust Instalsite with developing and maintaining their network infrastructure. In 2005, the company turned 9 years old and because of growing competition it decided to change its visual image completely. The challenge was to develop a bright and noticeable corporate identity without any hint at a connection with the largest cell phone operators and the groups “Alfa” and “Sistema”.


Since the telecom operators had already used nearly all of the most interesting colours, for Instalsite we created special pixelated graphics which had quite a fresh and unique look thanks to the smooth and unpredictable colour transitions of 24 corporate hues. At the same time this look reflected the company’s innovative nature and referred to digital technologies. In 2006 this project by ArtGraphics.ru was included in the shortlist of the Moscow International Festival of Advertising and was finalist of PROFI marketing award.