Courier Correct | Creation a new generation of corporate identity

Year: 2007 | Services: Corporate Identity, Logo Design, Packaging Design, Print Design, Rebranding | Industry: Customer Services | No Comments »

In 2007, the international courier service “Courier Correct” asked ArtGraphics.ru to design a new logo and a comprehensive corporate identity, which had to include about 40 different media.

The previous logo of the company contained an image of a dove. In the new logo the dove was modernized and became more agile, while the mark was supported by a unique typeface solution developed by ArtGraphics.ru especially for this project.

The heart of the new corporate identity was a system of variable graphics stylized to different kinds of transportation vehicles used in the delivery business. The result was a new generation identity – live, varying, recognizable and very noticeable.

In 2007, Mr. S.I. Serov, the guru of Russian graphic design, included this corporate identity in his top-25 of the best design projects of the year (2007).