Posted: May 5th, 2005 | Filed under: Corporate Identity, Logo Design, Rebranding | Tags: Consumer Goods (FMCG), Industry & Manufacturing | No Comments »
Posted: March 10th, 2005 | Filed under: Brand Identity, Logo Design, Naming, Rebranding | Tags: Retail, Trade & Distribution | No Comments »
The car accessories shop “Auto 49” opened in 1990 in the outskirts of Moscow and by the year 2005 it had became a nation-wide network consisting of 40+ retail outlets, and had ambitious plans for expansion. The old name did not evoke any emotional affection for the brand, did not match the high standards of the company, and was shamelessly copied by competitors. The retail chain “Auto 49” was associated with spare parts for cars made in Russia but the company now wished to include spare parts for inexpensive foreign models in its product offering. The experts of ArtGraphics.ru created a succinct, concise, emotional and legally protected name “Bee-Bee” (a Russian imitative word with the same meaning as car horn “beep-beep”) associated with the subject of cars. The trademark is stylized in the form of a license plate, while its colour scheme ensures succession in respect to the previous brand. The transition to the new brand was performed gradually, beginning with newly opened shops in the regions.
Posted: March 5th, 2005 | Filed under: Brand Architecture, Corporate Identity, Logo Design, Rebranding | Tags: Bank & Finance, Holding & Corporation | No Comments »
Posted: October 22nd, 2003 | Filed under: Corporate Identity, Logo Design, Rebranding | Tags: Holding & Corporation, Industry & Manufacturing | No Comments »
