VIXT: Rebranding of oldest russian express courier serviceing
Posted: July 10th, 2009 | Filed under: Corporate Identity, Logo Design, Naming, Packaging Design, Rebranding | Tags: Customer Services | No Comments »
DIG-Bank: Creating new corporate identity and advertising campaign for small local bank from North Osetia
Posted: January 24th, 2009 | Filed under: Advertising, Corporate Identity, Event Marketing, Logo Design, Print Design, Rebranding | Tags: Bank & Finance, Customer Services | No Comments »
Bilet-on-line: Creation new brand identity for the russian web-portal for air and train tickets
Posted: August 8th, 2008 | Filed under: Brand Identity, Logo Design, Print Design, Rebranding | Tags: Customer Services, Media & Entertainment, Trade & Distribution | No Comments »
ZESM | Logo and identity for the energy engineering and construction company with 50-th years history
Posted: July 7th, 2008 | Filed under: Corporate Identity, Logo Design, Print Design, Rebranding | Tags: Building & Development, Industry & Manufacturing | No Comments »
Biosphere Corporation: Rebranding of one of the biggest FMCG-manufacturing company in Ukraine
Posted: June 1st, 2008 | Filed under: Corporate Identity, Logo Design, Rebranding | Tags: Holding & Corporation, Industry & Manufacturing, Trade & Distribution | No Comments »
Optimum Communications: Creation a dynamic and agressive identity for russian telecommunications company
Posted: February 9th, 2008 | Filed under: Advertising, Brand Identity, Corporate Identity, Logo Design, Print Design, Rebranding | Tags: Telecommunications & Hi-Tech, Trade & Distribution | No Comments »
In 2003, ArtGraphics.ru created the logo and the corporate identity for the company “Optimal Communications”. Five years later the company had grown considerably and the industry exhibitions required a new effective communication strategy and expansion of the corporate identity. For the CSTB exhibition held in February 2008, ArtGraphics.ru created a new creative concept based on the corporate image character, a cute little dog, which communicates with the target audience of local and regional telecommunication providers. Read the rest of this entry »
Courier Correct | Creation a new generation of corporate identity
Posted: December 15th, 2007 | Filed under: Corporate Identity, Logo Design, Packaging Design, Print Design, Rebranding | Tags: Customer Services | No Comments »
In 2007, the international courier service “Courier Correct” asked ArtGraphics.ru to design a new logo and a comprehensive corporate identity, which had to include about 40 different media. Read the rest of this entry »
Unimilk: Rebranding the largest dairy company in Russia
Posted: April 20th, 2007 | Filed under: Corporate Identity, Logo Design, Rebranding | Tags: Consumer Goods (FMCG), Food & Drink, Industry & Manufacturing | No Comments »
Nastya | New trademark and packaging design for low cost mayonnaise
Posted: August 3rd, 2006 | Filed under: Brand Architecture, Logo Design, Packaging Design, Rebranding | Tags: Consumer Goods (FMCG), Food & Drink | No Comments »
Agood, high-grade mayonnaise is thick. In order to communicate the properties of the brand and the product the logo of the trademark is shown in relief, and each letter in the name is drawn by hand. The red trademark serves to catch the eye and the calligraphic heart-shaped stroke makes the trademark even more attractive to women.
In order to ensure contrast the trademark is written on a beige-yellow background with abstract designs reminiscent of thick mayonnaise. The background is separated from the taste text area by an elegant ribbon. The studio photography, appetizing mini still-life paintings created by a food stylist for each type of packaging, and the colour coding allowed the creation of an individual brand image and help the buyer to select the taste depending on his or her requirements. The new design of the trademark and the packaging were positively accepted by dealers and buyers.
Instalsite | Rebranding of big russian telecommunications company
Posted: December 1st, 2005 | Filed under: Corporate Identity, Logo Design, Rebranding | Tags: Industry & Manufacturing, Telecommunications & Hi-Tech | No Comments »
The largest telecom operators entrust Instalsite with developing and maintaining their network infrastructure. In 2005, the company turned 9 years old and because of growing competition it decided to change its visual image completely. The challenge was to develop a bright and noticeable corporate identity without any hint at a connection with the largest cell phone operators and the groups “Alfa” and “Sistema”.
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