VIXT: Rebranding of oldest russian express courier serviceing
Posted: July 10th, 2009 | Filed under: Corporate Identity, Logo Design, Naming, Packaging Design, Rebranding | Tags: Customer Services | No Comments »
Ryberg: New russian brand for frozen fish products in middle segment
Posted: November 25th, 2008 | Filed under: Brand Identity, Logo Design, Naming, Packaging Design | Tags: Consumer Goods (FMCG), Food & Drink | No Comments »
HiBrand 2007: Creating name, brand platform, identity, packaging, ad campaign and event marketing for best russian conference on branding
Posted: August 20th, 2006 | Filed under: Advertising, Brand Architecture, Brand Identity, Event Marketing, Logo Design, Naming, Packaging Design, Print Design | Tags: Events & Education | No Comments »
The name of the conference is a play on words; it has two meanings: 1) HiBrand sounds similar to HiEnd and means the top level of branding; 2) it sounds like a greeting, which is an idea that is reflected in the mark of the conference – an open palm. HiBrand 2007 was attended by 300 delegates from 11 countries. The speakers included top managers of the world’s best brand consulting agencies: Landor Associates, Enterprise IG, Identica, MetaDesign, Cato Purnell Partners, Dragon Rouge, Total Identity, Interbrand Zintzmeyer & Lux, Lippincott Mercer, Identityworks, Wolff Olins, Attik and FutureBrand.
The leading advertisement portal AdMe wrote: “HiBrand 2007 was, to say the least, a mega event both in its scale and significance”. In 2007, the corporate identity of the conference HiBrand 2007 took the first place in one of the Index Design top ratings. In December 2007, HiBrand 2007 was awarded the first prize in a competition held by “Marketing Management” magazine, and it was recognized as the “Best Conference in Russia in 2007”.
Runbook: Creating a new brand for notebook
Posted: April 30th, 2005 | Filed under: Logo Design, Naming | Tags: Consumer Goods (FMCG), Telecommunications & Hi-Tech | No Comments »
The company Team Computers has been operating in the Russian IT market since 1992. It manufactures computers, servers, workstations and notebooks under its own trademark – Team. In 2005, the company decided to sell the notebooks under a new trademark. The name had to be associated with reliability, respectability, seriousness, trustworthiness, mobility, and novelty.
Furthermore, the trademark design had to match the traditions of the industry. This was all achieved using a unique, specially created typeface without any additional graphic elements. The trademark Runbook created by ArtGraphics.ru communicates the promise of mobility and fast operation – features that consumers value above all in portable computers. The name sounds good, it is associated with the product category, it is stylish and it meets all the other requirements for a trade name.
Sherburg: new brand and identity for trading company in oldest russian wool manufacturing
Posted: April 20th, 2005 | Filed under: Corporate Identity, Logo Design, Naming | Tags: Trade & Distribution | No Comments »
Bi-Bi (beep-beep): Creation a new emotional brand for russian car parts and accessories chain
Posted: March 10th, 2005 | Filed under: Brand Identity, Logo Design, Naming, Rebranding | Tags: Retail, Trade & Distribution | No Comments »
The car accessories shop “Auto 49” opened in 1990 in the outskirts of Moscow and by the year 2005 it had became a nation-wide network consisting of 40+ retail outlets, and had ambitious plans for expansion. The old name did not evoke any emotional affection for the brand, did not match the high standards of the company, and was shamelessly copied by competitors. The retail chain “Auto 49” was associated with spare parts for cars made in Russia but the company now wished to include spare parts for inexpensive foreign models in its product offering. The experts of ArtGraphics.ru created a succinct, concise, emotional and legally protected name “Bee-Bee” (a Russian imitative word with the same meaning as car horn “beep-beep”) associated with the subject of cars. The trademark is stylized in the form of a license plate, while its colour scheme ensures succession in respect to the previous brand. The transition to the new brand was performed gradually, beginning with newly opened shops in the regions.
MagMA: Creating new strong brand for one of the best russian M&A consulting company
Posted: January 29th, 2005 | Filed under: Corporate Identity, Logo Design, Naming | Tags: Bank & Finance, Consulting & Professional Services | No Comments »
The company was created late in 2005 by a number of former employees of “ROSbuilding” and at that time it did not have a name at all. The main activities of the company include investments, asset management and corporate M&A consulting. The name MagMA devised by ArtGraphics.ru reflects the dynamics and the energy of the company, and also points at its main sphere of activity – M&A. This idea is continued in the logotype and the corporate identity, which use graphics to symbolize merger or division of the assets.
Despite the fact that the company has only been working in the market for about two years, it is considered a very serious player and has completed several quite large projects. In 2006, the investment company “MagMA” won the national prize “Company of the Year in Russia” and became “Discovery of the Year”.
Stark: New brand name and logo for large industrial accumulators from Germany for russian market
Posted: August 15th, 2003 | Filed under: Logo Design, Naming | Tags: Industry & Manufacturing, Telecommunications & Hi-Tech | No Comments »
Picanta: Excellent brand name for mayonnaise, sauce and the ketchup, become by the name of the company for which it has made the big profit
Posted: June 28th, 2001 | Filed under: Naming | Tags: Consumer Goods (FMCG), Food & Drink | No Comments »
