Posted: December 15th, 2007 | Filed under: Corporate Identity, Logo Design, Packaging Design, Print Design, Rebranding | Tags: Customer Services | No Comments »
In 2007, the international courier service “Courier Correct” asked ArtGraphics.ru to design a new logo and a comprehensive corporate identity, which had to include about 40 different media. Read the rest of this entry »
Posted: September 28th, 2007 | Filed under: Corporate Identity, Logo Design, Print Design | Tags: Industry & Manufacturing, Trade & Distribution | No Comments »
Akku-Vertrieb is the Russian authorized distributor of Exide Technologies – the world’s leading manufacturer of industrial accumulators. ArtGraphics.ru designed a new logo, a corporate identity and a series of posters for this company. A straight line as a symbol of direct current and a promise of failure-free operation is represented in the mark using different line thicknesses and colour hues which symbolize different industries.
The mark represents a letter “A” formed by a plus and a minus sign – the unofficial symbols of the accumulators. The unique typeface solution has roundedged letter shapes repeated in the mark, which suggests the company’s flexibility and its state-ofthe-art nature. The exhibition posters of Akku-Vertrieb feature clean lines, colours and shapes. They look peaceful, self-confident and professional, and inspire trust and respect for the company and its products.
Posted: August 20th, 2007 | Filed under: Advertising, Logo Design | Tags: Customer Services, Industry & Manufacturing, Retail, Trade & Distribution | No Comments »
The furniture factory “Zarechie” (Tyumen) manufactures and sells furniture for living rooms, bedrooms, children’s rooms, and halls, as well as walk-in closets and office furniture.
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Posted: July 5th, 2007 | Filed under: Logo Design | Tags: Retail | No Comments »
Posted: April 20th, 2007 | Filed under: Corporate Identity, Logo Design, Rebranding | Tags: Consumer Goods (FMCG), Food & Drink, Industry & Manufacturing | No Comments »
Posted: January 15th, 2007 | Filed under: Brand Identity, Logo Design | Tags: Customer Services, Telecommunications & Hi-Tech | No Comments »
Posted: October 17th, 2006 | Filed under: Logo Design | Tags: Bank & Finance, Consulting & Professional Services | No Comments »
Posted: August 20th, 2006 | Filed under: Advertising, Brand Architecture, Brand Identity, Event Marketing, Logo Design, Naming, Packaging Design, Print Design | Tags: Events & Education | No Comments »
The name of the conference is a play on words; it has two meanings: 1) HiBrand sounds similar to HiEnd and means the top level of branding; 2) it sounds like a greeting, which is an idea that is reflected in the mark of the conference – an open palm. HiBrand 2007 was attended by 300 delegates from 11 countries. The speakers included top managers of the world’s best brand consulting agencies: Landor Associates, Enterprise IG, Identica, MetaDesign, Cato Purnell Partners, Dragon Rouge, Total Identity, Interbrand Zintzmeyer & Lux, Lippincott Mercer, Identityworks, Wolff Olins, Attik and FutureBrand.
The leading advertisement portal AdMe wrote: “HiBrand 2007 was, to say the least, a mega event both in its scale and significance”. In 2007, the corporate identity of the conference HiBrand 2007 took the first place in one of the Index Design top ratings. In December 2007, HiBrand 2007 was awarded the first prize in a competition held by “Marketing Management” magazine, and it was recognized as the “Best Conference in Russia in 2007”.
Posted: August 3rd, 2006 | Filed under: Brand Architecture, Logo Design, Packaging Design, Rebranding | Tags: Consumer Goods (FMCG), Food & Drink | No Comments »
Agood, high-grade mayonnaise is thick. In order to communicate the properties of the brand and the product the logo of the trademark is shown in relief, and each letter in the name is drawn by hand. The red trademark serves to catch the eye and the calligraphic heart-shaped stroke makes the trademark even more attractive to women.
In order to ensure contrast the trademark is written on a beige-yellow background with abstract designs reminiscent of thick mayonnaise. The background is separated from the taste text area by an elegant ribbon. The studio photography, appetizing mini still-life paintings created by a food stylist for each type of packaging, and the colour coding allowed the creation of an individual brand image and help the buyer to select the taste depending on his or her requirements. The new design of the trademark and the packaging were positively accepted by dealers and buyers.
Posted: December 18th, 2005 | Filed under: Logo Design | Tags: Energy & Oil & Gas, Holding & Corporation, Trade & Distribution | No Comments »
