Posted: January 24th, 2009 | Filed under: Advertising, Corporate Identity, Event Marketing, Logo Design, Print Design, Rebranding | Tags: Bank & Finance, Customer Services | No Comments »
Posted: August 15th, 2008 | Filed under: Brand Architecture, Corporate Identity, Event Marketing, Logo Design | Tags: Industry & Manufacturing, Trade & Distribution | No Comments »
Posted: July 1st, 2007 | Filed under: Brand Identity, Event Marketing, Print Design | Tags: Consumer Goods (FMCG), Healthcare & Pharmaceutical | No Comments »
Aqua Maris is a nasal spray made with water from the Adriatic Sea, the cleanest sea in the world. Jadran was the first company to offer such a product in the Russian market, but then several larger competitors became aware of the profitability of this product and responded with similar offers. Jadran began losing its market share. Read the rest of this entry »
Posted: August 20th, 2006 | Filed under: Advertising, Brand Architecture, Brand Identity, Event Marketing, Logo Design, Naming, Packaging Design, Print Design | Tags: Events & Education | No Comments »
The name of the conference is a play on words; it has two meanings: 1) HiBrand sounds similar to HiEnd and means the top level of branding; 2) it sounds like a greeting, which is an idea that is reflected in the mark of the conference – an open palm. HiBrand 2007 was attended by 300 delegates from 11 countries. The speakers included top managers of the world’s best brand consulting agencies: Landor Associates, Enterprise IG, Identica, MetaDesign, Cato Purnell Partners, Dragon Rouge, Total Identity, Interbrand Zintzmeyer & Lux, Lippincott Mercer, Identityworks, Wolff Olins, Attik and FutureBrand.
The leading advertisement portal AdMe wrote: “HiBrand 2007 was, to say the least, a mega event both in its scale and significance”. In 2007, the corporate identity of the conference HiBrand 2007 took the first place in one of the Index Design top ratings. In December 2007, HiBrand 2007 was awarded the first prize in a competition held by “Marketing Management” magazine, and it was recognized as the “Best Conference in Russia in 2007”.
