Aqua Vision | New identity for Europe’s largest juice and beverage producing plant

Year: 2005 | Services: Corporate Identity, Logo Design, Print Design | Industry: Consumer Goods (FMCG), Food & Drink, Industry & Manufacturing | No Comments »

In 2004, Aqua Vision decided to build Europe’s largest juice and beverage producing plant in the Istra district of the Moscow region. Aqua Vision’s corporate identity was expected to correctly represent the company to different audiences (officials, news media, business partners and the staff) and assist in obtaining the permit for land allocation and construction of the plant.

The blue drop in the mark symbolizes the uniqueness of water used in the production. The green leaf is the symbol of the natural ingredients that are used in the company’s products. These two symbols intersect and form a new drop and a heart-shaped figure, thus symbolizing that Aqua Vision products are designed to promote health. The corporate identity creates the impression of lightness, naturalness and purity.

In 2006, the Aqua Vision logo was included in the prestigious catalogue LogoLounge 3, which represented 2000 of the best marks and logos from all over the world selected by a panel of international judges. In July 2007, Aqua Vision was purchased by Coca-Cola. This take-over brought the investors about 60 million euros.