Akku-Vertrieb: Creating new logo, corporate identity and exhibition posters for largest russian distributor of industrial accumulators

Year: 2007 | Services: Corporate Identity, Logo Design, Print Design | Industry: Industry & Manufacturing, Trade & Distribution | No Comments »

Akku-Vertrieb is the Russian authorized distributor of Exide Technologies – the world’s leading manufacturer of industrial accumulators. ArtGraphics.ru designed a new logo, a corporate identity and a series of posters for this company. A straight line as a symbol of direct current and a promise of failure-free operation is represented in the mark using different line thicknesses and colour hues which symbolize different industries.

The mark represents a letter “A” formed by a plus and a minus sign – the unofficial symbols of the accumulators. The unique typeface solution has roundedged letter shapes repeated in the mark, which suggests the company’s flexibility and its state-ofthe-art nature. The exhibition posters of Akku-Vertrieb feature clean lines, colours and shapes. They look peaceful, self-confident and professional, and inspire trust and respect for the company and its products.