Avanko: Logo design for finnish consulting company
Posted: October 17th, 2006 | Filed under: Logo Design | Tags: Bank & Finance, Consulting & Professional Services | No Comments »
HiBrand 2007: Creating name, brand platform, identity, packaging, ad campaign and event marketing for best russian conference on branding
Posted: August 20th, 2006 | Filed under: Advertising, Brand Architecture, Brand Identity, Event Marketing, Logo Design, Naming, Packaging Design, Print Design | Tags: Events & Education | No Comments »
The name of the conference is a play on words; it has two meanings: 1) HiBrand sounds similar to HiEnd and means the top level of branding; 2) it sounds like a greeting, which is an idea that is reflected in the mark of the conference – an open palm. HiBrand 2007 was attended by 300 delegates from 11 countries. The speakers included top managers of the world’s best brand consulting agencies: Landor Associates, Enterprise IG, Identica, MetaDesign, Cato Purnell Partners, Dragon Rouge, Total Identity, Interbrand Zintzmeyer & Lux, Lippincott Mercer, Identityworks, Wolff Olins, Attik and FutureBrand.
The leading advertisement portal AdMe wrote: “HiBrand 2007 was, to say the least, a mega event both in its scale and significance”. In 2007, the corporate identity of the conference HiBrand 2007 took the first place in one of the Index Design top ratings. In December 2007, HiBrand 2007 was awarded the first prize in a competition held by “Marketing Management” magazine, and it was recognized as the “Best Conference in Russia in 2007”.
Nastya | New trademark and packaging design for low cost mayonnaise
Posted: August 3rd, 2006 | Filed under: Brand Architecture, Logo Design, Packaging Design, Rebranding | Tags: Consumer Goods (FMCG), Food & Drink | No Comments »
Agood, high-grade mayonnaise is thick. In order to communicate the properties of the brand and the product the logo of the trademark is shown in relief, and each letter in the name is drawn by hand. The red trademark serves to catch the eye and the calligraphic heart-shaped stroke makes the trademark even more attractive to women.
In order to ensure contrast the trademark is written on a beige-yellow background with abstract designs reminiscent of thick mayonnaise. The background is separated from the taste text area by an elegant ribbon. The studio photography, appetizing mini still-life paintings created by a food stylist for each type of packaging, and the colour coding allowed the creation of an individual brand image and help the buyer to select the taste depending on his or her requirements. The new design of the trademark and the packaging were positively accepted by dealers and buyers.