Energy Link Holding: Creation a new logo for international oil and gas trader
Posted: December 18th, 2005 | Filed under: Logo Design | Tags: Energy & Oil & Gas, Holding & Corporation, Trade & Distribution | No Comments »
Heritage Culturel Russe Fondation: new logo and corporate identity for non-commerce organisation for cross-cultural change between Swiss and Russia
Posted: December 11th, 2005 | Filed under: Corporate Identity, Logo Design | Tags: Non-Commerce | No Comments »
Instalsite | Rebranding of big russian telecommunications company
Posted: December 1st, 2005 | Filed under: Corporate Identity, Logo Design, Rebranding | Tags: Industry & Manufacturing, Telecommunications & Hi-Tech | No Comments »
The largest telecom operators entrust Instalsite with developing and maintaining their network infrastructure. In 2005, the company turned 9 years old and because of growing competition it decided to change its visual image completely. The challenge was to develop a bright and noticeable corporate identity without any hint at a connection with the largest cell phone operators and the groups “Alfa” and “Sistema”.
Read the rest of this entry »
Atomstroyexport | Design of the booklet for the international exhibitions
Posted: September 28th, 2005 | Filed under: Print Design | Tags: Building & Development, Energy & Oil & Gas, Industry & Manufacturing | No Comments »
Activedge | New corporate identity for international hedge fund
Posted: September 1st, 2005 | Filed under: Corporate Identity, Logo Design | Tags: Bank & Finance, Customer Services | No Comments »
Activedge is an international hedge fund (a private investment partnership with a free investment strategy in exchange markets). The company operates in the markets of Europe, Asia, Australia, Russia and the USA. The fund’s target audience consists of professional investors such as banks, pension capital funds, investment companies and large private investors. Read the rest of this entry »
Temilex | New identity for finance consulting company from Finland
Posted: August 3rd, 2005 | Filed under: Corporate Identity, Logo Design | Tags: Bank & Finance, Consulting & Professional Services | No Comments »
Mir Pozdravleniy (The World of Greetings): New logo design and corporate identity for one of the top-5 russian greetings card company
Posted: May 5th, 2005 | Filed under: Corporate Identity, Logo Design, Rebranding | Tags: Consumer Goods (FMCG), Industry & Manufacturing | No Comments »
Runbook: Creating a new brand for notebook
Posted: April 30th, 2005 | Filed under: Logo Design, Naming | Tags: Consumer Goods (FMCG), Telecommunications & Hi-Tech | No Comments »
The company Team Computers has been operating in the Russian IT market since 1992. It manufactures computers, servers, workstations and notebooks under its own trademark – Team. In 2005, the company decided to sell the notebooks under a new trademark. The name had to be associated with reliability, respectability, seriousness, trustworthiness, mobility, and novelty.
Furthermore, the trademark design had to match the traditions of the industry. This was all achieved using a unique, specially created typeface without any additional graphic elements. The trademark Runbook created by ArtGraphics.ru communicates the promise of mobility and fast operation – features that consumers value above all in portable computers. The name sounds good, it is associated with the product category, it is stylish and it meets all the other requirements for a trade name.
Sherburg: new brand and identity for trading company in oldest russian wool manufacturing
Posted: April 20th, 2005 | Filed under: Corporate Identity, Logo Design, Naming | Tags: Trade & Distribution | No Comments »
Bi-Bi (beep-beep): Creation a new emotional brand for russian car parts and accessories chain
Posted: March 10th, 2005 | Filed under: Brand Identity, Logo Design, Naming, Rebranding | Tags: Retail, Trade & Distribution | No Comments »
The car accessories shop “Auto 49” opened in 1990 in the outskirts of Moscow and by the year 2005 it had became a nation-wide network consisting of 40+ retail outlets, and had ambitious plans for expansion. The old name did not evoke any emotional affection for the brand, did not match the high standards of the company, and was shamelessly copied by competitors. The retail chain “Auto 49” was associated with spare parts for cars made in Russia but the company now wished to include spare parts for inexpensive foreign models in its product offering. The experts of ArtGraphics.ru created a succinct, concise, emotional and legally protected name “Bee-Bee” (a Russian imitative word with the same meaning as car horn “beep-beep”) associated with the subject of cars. The trademark is stylized in the form of a license plate, while its colour scheme ensures succession in respect to the previous brand. The transition to the new brand was performed gradually, beginning with newly opened shops in the regions.
